Last updated: 30th August 2024

1. GENERAL INFORMATION

The Privacy and Cookies Notice (“Privacy Notice”) describes how WEB DIY ASSIST LTD, which is a legal entity duly incorporated under the law of England, having its company registration number 15385304, having its registered office in 4 Meadowbank, London, United Kingdom, NW3 3AY (the “Company“, “we“, “our“, or “us“) manages personal data collected during your (“Customer”, “you”, “your”) visit of our Services offered at www.aiartforge.io (the “Website”).

The Company renders services that allow the customer to utilize machine learning algorithms, to write prompts and on their basis to generate digital images (“Digital Images”) though our Website, the referred services are being provided alongside with other services like any services, software, tools, features or functionality made available by the Company (“Services”).

By creating an account on our Website, you explicitly consent to receive communication from us, including emails regarding paid services and our accounts, which content may be attributed to your experiences with our Services and features available to you, which you can opt out of at any time.

As laws or our internal processes evolve, updates to this Privacy Notice may be necessary. We encourage you to review this Privacy Notice regularly. The Privacy Notice is always accessible on the Website.

Please be informed that you are not obliged to provide us with any personal data, however by using our Website and Services, you agree that all your personal data will be transferred in accordance with the present Privacy note.

This Privacy Notice forms an integral part of the Company’s General Terms and Conditions.

2. PERSONAL DATA PROCESSING PURPOSES

This Privacy Notice contains the explanation regarding the necessity to collect, use and disclose personal information obtained from Customers for providing the requested services. Please note that any additional purposes of collection, use or/and disclosure will be clearly addressed before or in the time of collection.

Typically, we collect, use, and disclose personal information for the following purposes:

• To manage and maintain the business relationship with our Customers and to provide the requested services, information, and support;
• To process payments for the Services used;
• To enhance and personalize our services and products to better meet Customer’s needs;
• To comply with legal obligations;
• To monitor and analyze trends and usage in connection with the Services and enable different features;
• To investigate and prevent suspicious activities or fraud, and to protect our rights or property;
• To address Customer’s requests, complaints, and legal matters (including, but not limited to defense) where applicable;
• To send information about the Company, as well as available products and services.

If we are liaising with third-party processors or/ and providers we do so under a data processing agreement containing legal, valid, binding and enforceable clauses, obliging them to safeguard your personal data and to process them only for specific purposes.

In case of having belief that it is required by law or in response to legitimate requests from public authorities, including those related to national security or law enforcement, we reserve the right to report or/and share your personal data, including without your consent.

Additionally, we automatically collect certain data, such as IP addresses, browser types, internet service providers, referral links, geo-locations, and clickstream data.

3. LEGAL BASIS FOR PROCESSING

• We will process your personal information only under the following conditions:
• With your consent, such as when sending you marketing communications where consent is required by law;
• When it is necessary to enter into a contract with you and fulfill our obligations under that contract;
• Where we have a legitimate interest in processing your data, provided that this interest does not override your rights and freedoms;
• When we are legally obligated to collect your personal data or when it is necessary to protect your vital interests or those of another person; or
• In exceptional circumstances, when required in the public interest, for instance, when law enforcement agencies request information to investigate a crime.

4. DATA SECURITY

We implement security measures that are appropriate to the sensitivity of the personal information we handle, ensuring protection against unauthorized access, misuse, accidental destruction, or loss. We employ a range of reasonable precautions, including administrative, technical, and physical safeguards, to protect personal data from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Personal information is securely stored in a highly protected environment with limited access. To ensure the security of data transmitted over the Internet, we use encryption.

The Company has robust confidentiality, privacy and security policies in place, therefore our employees are obliged to stick to strict confidentiality, privacy, and security standards and receive relevant training  regarding the importance to safeguard privacy and confidentiality of personal data on a regular basis. 

5. DATA SUBJECT RIGHTS

You have the right to exercise your data protection rights in accordance with applicable legislation, including such rights as the rights of access, correction, deletion, restriction of processing, data portability, objection to processing, objection to profiling, withdrawal of consent, and the right to file a complaint with the data protection authority.

Once you have submitted a request to exercise any of aforementioned rights, we will need to verify your identity and location, hence it may invoke asking you to provide credentials to confirm your identity and additional information to understand the specifics of your request.

If you exercise any of these rights, you may also request that third parties who hold your personal data, as described in this Privacy Notice, take appropriate action.

You can contact us to request access to the personal data we hold about you, or to request corrections or deletion of any inaccurate data. Your request will be reviewed and processed in compliance with the applicable legislation.

You can opt out of our mailing list by clicking the unsubscribe link in any email, adjusting your account settings, or sending us an opt-out request.

Once we need to delete your personal data following your request, please note that it may take some time entirely to erase residual copies from our active servers and backup systems. Additionally, if it is requested, we may anonymize your data as part of the deletion process.

Please be aware that exercising these rights is subject to certain exemptions to protect public interest, such as crime prevention or detection, and our own interests, like maintaining legal privilege. We will assess your entitlement and typically respond to your request within one month.

6. TRANSFER OF DATA

Please be aware that in some cases some recipients of your data might be located outside the European Economic Area (EEA), however in these instances your personal data will be transferred only to the countries that are recognized by the European commission as having adequate data protection standards, or, alternatively we will establish an agreement to ensure that your data is protected to an appropriate level.

7. THIRD PARTY LINKS

Our Website might include links to other providers’ websites. Clicking on these links will take you directly to the respective Websites. Please be aware that these sites have their own privacy policies, and we are not responsible for or liable for these policies. We recommend reviewing these policies before you provide any personal information on those sites.

8. TRACKING TOOLS

We may utilize tracking and analysis tools to continually optimize and adopt the design of our Website Under the needs of Customers. These tools allow us to collect statistical data on how visitors and Customers use our Website, which helps us enhance our online services based on the insights gained. The use of these tracking and analysis tools is based on your consent to the use of cookies.

9. STORAGE PERIOD

Your personal data will be retained only as long as it is necessary for the fulfillment of our commitments to you and for the purposes, for which such personal data were collected. The determination of the appropriate retention period will be made based on several factors like the volume, nature, and confidentiality of the personal data, the reasons for processing it, and whether these objectives can be met through other means.

We also account for any legal obligations that might require us to keep the data, as well as the need to handle complaints, inquiries, or defend our legal rights in case of a dispute.

Once your personal data is no longer needed, we will securely delete or destroy it. We will also explore ways to reduce the amount of personal data we use over time and consider anonymizing it so that it can no longer identify you. In such cases, we may use this anonymized information without further notice to you.

10. COOKIES AND TRACKING TECHNOLOGIES

A cookie is a small, unique text file that a Website may send to your computer when you visit it. We might use session cookies, which expire when you close your browser, and/or persistent cookies, which stay on your computer until you manually delete them. Most web browsers allow you to be notified of cookie use or to block cookies altogether. If you choose not to accept cookies, you can configure your browser to reject them or alert you when a Website attempts to place a cookie on your device. However, rejecting cookies may impact your ability to use certain features of the site.

Functions typically handled by cookies can also be performed through other methods. For example, identifying devices through specific characteristics can help analyze Website visits.

Other technologies that store or access information on your device, such as HTML5 local storage, Local Shared Objects, and fingerprinting techniques, are also relevant.

Additionally, technologies like scripts, tracking pixels, and plugins are considered similar. For instance, many companies, including ours, use tracking pixels in email marketing to collect data on the time, location, and operating system of the device used to open the email.

11. TYPES AND FUNCTIONS OF COOKIES

Please, find below the types of cookies used by our Website and their functions:

• Essential Cookies: These cookies are crucial for you to fully utilize Our Website and its services. They enable us to manage user sessions, maintain security, and perform basic functions such as logging in, adding items to your cart, and securely completing purchases. Essential cookies do not collect or store personal information and are retained only for the duration of your session, though they may persist longer to remember your choices. Disabling these cookies may affect your ability to navigate and use the Website effectively.
• Analytics and Performance Cookies: These cookies collect data such as the number of Website visitors, unique visitor counts, page views, and the sources of traffic. This information helps us evaluate how well the Website performs and identify areas for improvement.
• Profiling Cookies: These cookies remember your preferences and settings, such as language choices, to enhance your experience on subsequent visits to our Website.
• Marketing Cookies: These cookies are used to personalise advertisements to your interests and track the effectiveness of ad campaigns. They may also enable third-party ad providers to display relevant ads on other Websites you visit.

12. OUR USE OF COOKIES

The following cookies are used on our Website:

• Session Cookie (connect.sid): Used for authenticating the logged-in user.
• Tracking Cookie (scid): Utilised to identify the visitor.
• Anti-Bot Cookie (clng): Enables the display of a captcha and stores the user’s solution.
• Security Cookie (_csrf): Provides additional authentication for the user’s browser.

Once the data collected by these cookies is no longer needed for the purposes outlined above, it will be deleted. However, in certain cases, further storage may occur if required by law.

13. MANAGING YOUR COOKIES PREFERENCES OR DELETING COOKIES

You can manage your cookie preferences or change your browser settings to block some or all cookies. However, if you choose to block all cookies, including essential ones, you may not be able to access certain parts of our Website.

To adjust your browser settings, please use the following links:

• Internet Explorer: How to delete cookie files in Internet Explorer
• Google Chrome: Manage cookies in Chrome
• Mozilla Firefox: Delete cookies in Firefox
• Safari: Manage cookies and website data in Safari

For more information on managing cookies, you can visit Your Online Choices for details on behavioral advertising and online privacy, or All About Cookies for general information about cookies.

14. ASSESSMENT AND UPDATE

We regularly review our data processing and privacy practices to ensure compliance with this Privacy Notice.

This Privacy Nice will be entirely or partially updated, modified on a regular basis to keep it accurate and compliant with the applicable legislation. Any updated, amendments, changes, or modifications will be posted on our Website, however we will not inform you individually regarding each update, unless it is required by the law, therefore we recommend you to periodically review this Privacy Note, available on our Website for keeping yourself aware of any updates, amendments, changes, or modifications in it.

If the law requires us to provide you with advance notice of any updates, amendments, changes, or modifications to this Privacy Notice or to seek your consent for new uses of your personal information, we will do so. The updated Privacy Notice will take effect once it is published on our Website. By continuing to use or access the Website after any changes are posted, you automatically accept those changes.

Additionally, we may modify, enhance, or improve the Website and services, and introduce new tools and features. If necessary, these new tools and features will be subject to additional or different terms, as determined by us.

15. CONTACT US

If you have any questions, concerns, or complaints regarding our Privacy Notice and the practices outlined above, please feel free to contact us via email  [email protected].